The Alphabet Challenge

For this 4th Challenge, we are given random alphabets and we are supposed to go the shops in 313@somerset that starts with the alphabet. I was given A, F, L, M, O and W. We are supposed show the different things we can do at there. 313@somerset assembles an exceptional range of leading global and local brands that deliver a unique, expensive and aspirational midlevel fashion. Embrace Singaporean passion for fashion. This is how I spend my day at 313@somerset with my friends. 


If you’re going to shop at 313@somerset, you need to download this app “Tring 313”. It is a mobile application that brings users a revolutionary service utilizing location-based targeting technology. It helps to discover exclusive offers and promotions within the mall.


First, we head up to ALDO to look at all the shoes and accessories. And we lucky because they are having 20%, 30% and 50% discount for selected items.

We went to Forever 21 to look at trendy offerings and affordable clothing, accessories, and beauty products for women and men.


Next, we had to check out all the cool sneakers at L.E WAY. It’s Singapore most famous source for dope sneakers from designer. It’s theme after a street alley. L.E WAY stocks footwear and apparel from famous skate brands such as Nike SB, Vans, Supra, DC, Adidas Skate. It also stocks skate decks as well as tools. Indeed, L.E WAY is the home of all things skateboarding. 


MUJI offers a wide variety of good quality products including household goods, apparel and food. MUJI in Japanese translate as “no-brand quality goods.” MUJI’s products is born from an extremely rational manufacturing process, are succinct, but they are not in the minimalist style. They are like empty vessels. Simplicity and emptiness yield the ultimate universality, embracing the feelings and thoughts of all people. There are more than 700 MUJI stores around the world carrying more than7,000 items.


O’ma Spoon means “mother’s spoon” claims to be Singapore first contemporary Korean dessert café franchise owned and operated by Korean. It’s an original concept develop in Korea. It has authentic flavour from Korea and merging the local flavour with uniqueness to meet the local needs. The ice texture is the best.


Lastly, we have our dinner at Wildfire Burgers. It is the only establishment in Singapore to use Rangers Valley Black Onyx 100% pure Black Angus Range for the patties. Only Michelin-starred restaurants around the world uses this limited supply of beef. Their signature burger is the award winning Blackmore 100% Fullblood Wagyu Beef patty. Guess what? It has All Day Breakfast.

So, this is my wonderful experience at the 313@somerset. Being a design student, shopping is one of my favourite things to do so knowing about the good deals that they offer, it really makes me happy. I hope you guys will check it out for yourself.